UTM Link Builder
Build standardized tracking URLs with UTM parameters for marketing campaigns.
Generated Tracking URL
The full website URL (e.g. https://www.example.com/page)
The referrer (e.g. google, twitter, newsletter)
Marketing medium (e.g. cpc, email, social)
Product, promo code, or slogan
Identify paid search keywords
Use to differentiate similar content, or links within the same ad
Stop Losing Your Marketing Attribution
If you are running a marketing campaign—whether it is an email newsletter, a Facebook ad, or a sponsored blog post—and you are simply linking directly to yourwebsite.com, you are flying blind. When that traffic arrives, Google Analytics will likely lump it into the useless "Direct/None" bucket, making it impossible to calculate your Return on Ad Spend (ROAS).
To accurately track where your traffic and sales are coming from, you must append UTM (Urchin Tracking Module) parameters to your URLs. Our UTM Link Builder ensures that your tracking links are formatted perfectly, preventing broken links and ensuring your analytics platforms capture every click accurately.
Why You Should Use a Generator
While it is technically possible to type out a UTM string by hand, it is highly discouraged.
- URL Encoding: If your campaign name contains spaces or special characters, they must be properly URL-encoded (e.g., spaces become
%20). Typing this by hand often results in broken links. Our builder handles all encoding natively. - Fragment Preservation: If your base URL contains an anchor tag (e.g.,
example.com/page#pricing), the UTM parameters must be placed before the hash. Our tool correctly parses the URL and injects the parameters in the exact correct sequence. - Standardization: Using a builder prevents typos (like accidentally typing
utm_sourcee), which would cause Google Analytics to ignore the parameter entirely.